Finding a balance between
the Artist's Romantic Notions and their financial life can be a daunting
process during his or her growth and creative career.
Most artists need to articulate their needs in order to come up with a
plan that determines their life actions.
Yes, we are born to live out stories: personal stories and public stories.
In these life narratives, our classical ideals can get lost in favor of
the value of short-term profits over long-term wealth.
Then there is the creative community that can work together. Hashtag -
Collaborate -- an overly-used word, in the decade of the 2015s, with a
straight-away vortex of getting stuck into near extinction. However, the
existing concept still has some remaining attractive merits.
An artist's business life aims to be cultivated into progressive levels
of intentions such as working on the improvement of acquiring intellectual
and personal financial asset skills. An artist must become skillful in
basic professional business attributes, that may also require a comprehensive
understanding of standard policies and management of world arts and culture.
An individual artist, however, might wish
to accomplish this endeavour in his or her community. In this way, every
artist in this group would take on an assignment of a specific aspect
of their views of the arts.
Artists are often in pursuit of available opportunities without regard
to their current resources that need to be restrained. However, in the
world of the artist-business person, this concept suggests the the creative
impulse is at the initial core of his being. Another outside construct
is the Mentorship, a strategy which can be of a relational guidance. However,
for Mentors, their priorities lie in the direction making the pathway
for a cultivation of independence.
An artist can make a Learning Contract with himself. In this way, one
would write essays on their career aspirations and goals, often documenting
their work, and then at a later time, reflecting on their parallel progress
in the engagement of their known goals. Often, in this type of self-training,
it would be advantageous to obtain feedback while attending a coaching
workshop concerned with portfolio presentation, along with the cognizant
progression of attaining skills in a positive community engagement.
The landscape of an artist's career is contained in a perfect storm of
converging pressures, ridiculously high costs, along with a driving competition
among artists for exhibitions, projects, commissions and jobs.
There exists a desperate, but positive, climate of concern about the future
audiences for the world of arts and culture.
As a key point in the world of business, one would wish to restore a financial
balance. Referring to this type of business language, artists would have
to create fewer products or increase products consumption. The best solution
is to create additional consumers and expand the market. Research and
education can often help business-oriented artists increase market size
and develop local and world-wide audiences. As we are aware, often the
personality of a business person is usually at odds with the artistic
minded one. Then a business-minded solution may not seem to be appropriate.
However, there is a need to analyze risk and reward,
for an artist, before action is taken.
From the first day that an artist is smitten and overwhelmed by his or
her discovery of the art within the self that is driving one with great
motivations and intents to serve their creative needs and generally operate
within the defined limits of their artistic abilities. On the other hand,
business people are trained to answer a need within a promising market.
Artists measure their success in a more subjective manner than business
people. They yearn for superior artistic merit, audience appreciation,
peer recognition, and fame as salient indications of thier success as
financial gain. Business people are more predisposed to measure financial
gain as a primary indication of success.
Artists can create a personal chart to design a formulation that can help
themselves evaluate their opportunities by managing their art process
within the framework of a business process. It is a repeatable progression
of analysis that can systemize a plan of action.
There are several key areas of self-analysis to be concerned with: attentive
goals, market studies, asset evaluation, acknowledgement response, and
We can begin by appraising the artist's personal goals, lifestyle needs
and creative temperament through an attentive meditative analysis. It
is a first step for an individual to assess his or her own needs and wishes.
Meeting these needs should be the basis for all personal endeavors. It
is helpful if the artist has established a basic set of short-term and
Market Studies can be utilized to understand
the prospect of an artists potential marketing experience, including art
collecting data, as well as, demographic data to provide insight into
knowing one's audience. Asset Evaluation will include financial resources
that can be tangible, as well as, intangible assets. They can consist
of personal attributes, educational attainments, and any resources that
can be leveraged in the pursuit of an opportunity, with appropriate restraint.
An acknowledgement response, that would be considered acceptable, would
include giving no response, or perhaps an intuitive guess to proceed or
not, developing a suitable study of a business plan. For the most part,
it may be desired to articulate an acknowledgement response, coinciding
with the strategy of a business plan. This can give the artist a greater
ability to attack unforeseen interruptions or obstacles.
Now we are at the final stages of an upward
flight into the desired accomplishement. Many artistic speculations summit
into mature growth or an exit strategy; after the undertaking is fully
completed, whereas sustainability meets forecasted growth, it will be
sold for profit. This final step encourages the continual evaluation of
an opportunity to ensure that the opportunity-at-hand continuously provides
for the needs of the artist. It can be a recurring process. The question
is, at what point will the artist know enough about the opportunity in
order to reach the upward flight. However some artists experience a circular
self-analysis paralysis, whereas one perpetually overanalyzes observations
and facts to avoid making a final decision about making the opportunity
However, with the above strategy in mind, the artist may become assiduously
competent to be able to bring about a new and brighter artistic experience
for ourselves and the mileiu in this many faceted world class art world.
- Elgin Tarlow